10 Startups to Watch in Tanzania 2022


With creative and revolutionary ideas across Africa, these startups are changing the business space. Keeping an eye on them is absolutely worth it.

If you are looking for rising Tanzanian startups, here are the top startups to watch in 2022. Some of these startups are expected to grow significantly in the coming year.

The selection of the following startups is based on the achievements, impressive-positive success stories, and the funding that have been raised by these startups over the years.


Tripindigo is an East African focused and specialized Online Travel Agent (OTA) that provides search and booking services.

Entity Industry: Ecommerce & Retail | Ecommerce

Founded: 2014

Total Funding: Sh. 416.7M

Regional Ranking: 66th in East Africa

Global Ranking: 29857th Worldwide

Location: Dar es Salaam

Jamii Africa

Jamii Africa provides mobile micro-health insurance services for the low-income and informal sector. The company offers a range of insurance policies that provide access to numerous hospitals with services including cashless settlement facilities, enabling people to have access to low-cost insurance covers that have been customized to meet their unique requirements.

Entity Industry: Health | Health Care

Founded: 2010

Total Funding: Sh 6.361B

Regional Ranking: 88th in East Africa

Global Ranking: 38026th Worldwide

Location: Dar es Salaam


Mtabe is an ed-tech startup that focuses on using artificial intelligence to deliver learning content to students without internet access.

Entity Industry: Education | Edtech

Founded: 2017

Total Funding: Sh 92.6M

Regional Ranking: 122nd in East Africa

Global Ranking: 44470th Worldwide

Location: Dar es Salaam

East Africa Fruits

East Africa Fruits (EAF) is a family business collecting a range of fresh produce directly from smallholder farmers and distributing them to urban customers in Dar es Salaam. The company focuses on tackling post-harvest losses by aggregating supply & demand and improving the overall cold chain distribution, processing & warehousing infrastructure while increasing the availability and quality of produce in the local markets.

EAF currently sources from a 2,000+ network of smallholders and provides them additional support to accelerate their financial inclusion. They link farmers across the country to hundreds of informal market vendors, but also to hotels, restaurants and supermarkets in Tanzania’s largest city and economic hub. By going from farm to urban marketplaces, EAF is replacing multiple intermediaries and therefore reducing food waste along the chain, maintaining control over the produce quality, and ultimately redistributing more of the final price back to smallholders.

Entity Industry: Foodtech | Agtech

Founding 2011

Total Funding: Sh7.209B

Regional Ranking: 175th  in East Africa

Global Ranking: 51316th  Worldwide

Location: Dar es Salaam

Mtanga Foods

Mtanga is an innovative Tanzanian company that produces fresh food of the best quality at competitive prices.

Entity Industry: Foodtech | Agtech

Founded: 2013

Total Funding: Sh. 13.890B

Regional Ranking: 66th  in East Africa

Global Ranking: 29857th  Worldwide

Location: Dar es Salaam


NALA, Africa’s first mobile money application that allows you to make transactions without an internet connection.

At its core, NALA’s mission is about financial inclusion and so far the company’s approach has been characterized by three things: internet-free transfer of money within Africa; a transaction history tool that allows users to make smarter decisions on how and where they spend their money; and cheaper and easier money transfers to countries in Africa from outside the continent.

NALA has approximately 250,000 users in Tanzania and Uganda. The app can now also be used to send money from the UK to Kenya and Uganda, and on 14 June this year, NALA received approval from the Central Bank of Tanzania for diaspora funds to be sent to its third East African country.

Entity Industry: Fintech | Online Banking

Founded: 2018

Total Funding: Sh. 23.613B

Location: Dar es Salaam

EcoAct Tanzania

EcoAct Tanzania specializes in energy-conserving technology from plastic and waste management into affordable eco-friendly plastic lumbers.

Entity Industry: Energy & Environment | Energy

Founded: 2018

Total Funding: Sh. 46.3M

Location: Dar es Salaam


Expertise in developing software that helps in tracking and managing the sales operation of any organization in real time.

Entity Industry: Software and Data | SaaS

Year Founded: 2020

Total Funding: Sh. 347.3M

Location: Dar es Salaam

WomenChoice Industries

Manufacturer and distributor of low-cost, affordable, reusable sanitary towels.

Entity Industry: Hardware & IoT | Manufacturing

Founded: 2018

Total Funding: Sh. 463M

Location: Tanga

Digital Mobile Africa

Digital Mobile Africa is data-driven by agribiotech with agent network digital financial services for smallholder farmer ecosystem

Entity Industry: Fintech | Financial Services

Total Funding: Sh. 463M

Location: Dar es Salaam


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